MARKET RESEARCH / SURVEYS
Use research to reduce uncertainty before committing to a new offer or market. These free market research survey templates help explore competitors, audience needs, and buying preferences. Choose a focused question, recruit relevant respondents, and keep the limits of your sample visible.
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Survey · Market research
Learn which alternatives buyers consider with this competitor research survey template. Ask what they compared, the criteria that mattered, and the reasons behind their final choice.
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Survey · Market research
Start a conversation about preferences and working style with this personality questionnaire template. Use clear, low-stakes questions that help people reflect on how they approach everyday situations.
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Survey · Market research
Learn about eating patterns and food preferences with this diet survey template. Use it for general research or planning, with a clear purpose for the information you request.
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Survey · Market research
Learn how your audience uses Facebook with this Facebook survey template. Ask about content, community participation, and the reasons people engage with a page or group.
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Survey · Market research
Collect background for an insurance discussion with this insurance questionnaire template. Ask about the person's needs, existing arrangements, and the information a qualified representative needs to review.
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A market research survey collects structured evidence about a market, its customers, or competing options. It supports a decision, but a set of responses is not automatically representative of everyone in that market.
Use one to explore unmet needs, compare alternatives, test a concept, or understand a target audience. Start with the decision and what evidence could change it.
Choose the template closest to your research question. Competitor research needs people familiar with alternatives; concept research needs a neutral description and relevant potential users. Avoid surveying only supporters of the idea.
These research types can overlap. Keep one primary objective and use secondary questions to explain the findings rather than to cover every possible topic.
Explore alternatives people actually considered or used.
Investigate recent purchasing behavior and practical constraints.
Understand the tasks and needs of a defined group.
Test problems, concepts, and trade-offs before building.
Separate unaided awareness from prompted recognition.
Compare meaningful groups using planned, relevant variables.
Collect relevant eligibility, recent behavior, alternatives, needs, and constraints. Include demographic information only when it serves a planned comparison. Avoid identifiers when anonymous analysis is sufficient.
Ask “How do you handle this today?”, “Which alternatives have you tried?”, “What is difficult about the current approach?”, and “What mattered in your last purchase?” Prefer concrete experience to imagined enthusiasm.
Copy a template, adapt the wording and choices, and define who should answer. Pilot it with a few relevant people. Fix interpretation problems before distributing the published survey.
Use terms respondents understand and options that reflect the market being studied. Include “Other” or “None” when reasonable. Keep essential questions stable across groups you plan to compare.
Ask which alternatives people considered and what influenced their choice. Separate firsthand use from awareness. Do not treat a respondent's impression as a verified claim about a competitor.
Ask about a recent purchase, its trigger, and trade-offs. Explore the role of budget, convenience, and other people in the decision. Do not assume reported intentions will become actual purchases.
Define the audience's relevant tasks and constraints, then ask about them directly. Avoid inventing a persona from demographic stereotypes. Use open comments to identify needs your initial choices missed.
Present the problem and concept neutrally, then ask about current alternatives and use cases. Keep features separate from benefits you have not demonstrated. Positive survey interest needs validation through other evidence.
Ask what a person needs to accomplish and where current options fail. Use preference questions to examine trade-offs rather than asking whether every proposed feature sounds useful.
Define segmentation variables before analysis, such as use case or purchase frequency. Check that groups are large enough to interpret. Avoid creating attractive segment stories from a handful of responses.
Describe the idea without a sales pitch and ask about relevance, concerns, and alternatives. Follow promising findings with interviews or appropriate tests. A favorable rating does not establish product-market fit.
Use multiple choice for clear categories and labeled scales for intensity or satisfaction. Keep options balanced and non-overlapping. Add an open follow-up for reasons your choices may not capture.
Replace “How fast and helpful was support?” with two questions. Replace praise-filled wording with neutral wording. Pilot the survey by asking respondents what they think each question means.
Choose sample size based on the decision, population, precision needs, and sampling method. A sample size calculator can illustrate assumptions, but cannot correct a biased convenience sample.
Recruit through channels that reach the intended population, not only your followers. Record source and eligibility. If using a panel or partner, understand their recruitment process and any limits on interpretation.
Check data quality, compare meaningful segments, and report counts alongside percentages. Code comments into themes while preserving exceptions. Distinguish what respondents said from the business conclusion you infer.
Turn each finding into a decision or a next research question. For example, unclear value may justify testing a message, not immediately rebuilding a product. Record what evidence would change your conclusion.
Quantitative questions describe patterns through structured responses. Qualitative questions explore reasons and language through open answers. Combining them helps explain a number, but a survey comment is not a full interview.
Market research may include non-customers and future opportunities. Customer satisfaction focuses on an experienced product or service. Choose an audience with the relevant experience rather than treating the methods as interchangeable.
Share the published link through appropriate recruitment channels or embed it where the target audience can reach it. Explain purpose, time, and privacy. Track source context without collecting unnecessary identifiers.
Define the decision, pilot neutral questions, and document recruitment and limitations. Do not present a small or self-selected sample as the whole market. Use findings alongside other evidence.
Combine choices, ratings, and open text to collect comparable answers and learn what you did not think to ask.
Use conditional logic to skip follow-ups that do not apply to a respondent's experience or earlier answer.
Review responses in Youform or connect Google Sheets to organize and analyze the answers using your own method.
Start free with unlimited forms and responses, subject to fair use. See Youform plans and features for the details.
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