Form & survey terms:
The Youform glossary

Academic survey

A questionnaire used in academic research to collect information about people's experiences, opinions, knowledge, or behavior.

Acquiescence bias

The tendency to agree with a statement regardless of its content, which can distort answers to agree-or-disagree questions.

Anonymous survey

A survey designed so responses cannot be linked to individual participants. Its questions, settings, and data collection must support that anonymity.

Application form

A form that collects the information needed to apply for a job, program, membership, service, or other opportunity.

Assessment form

A structured form used to evaluate knowledge, skills, needs, performance, or another subject against defined criteria.

Biased question

A question whose wording or answer choices steer people toward a particular response instead of measuring their views fairly.

Branching logic

Rules that send people down different paths through a form or survey based on their answers.

Brand awareness survey

A survey that measures whether people recognize or recall a brand and what they associate with it.

Branded form

A form styled with an organization's logo, colors, typography, and voice so it feels consistent with the brand.

Calculated field

A field whose value is worked out from a formula using other answers, such as a total price or score.

Cancellation survey

A short survey that asks why someone is canceling a subscription, service, booking, or account.

Captcha form

A form that includes a CAPTCHA check to help distinguish human respondents from automated bots.

CES

Short for customer effort score: a measure of how easy or difficult customers find a particular interaction with a business.

CES question

A question asking how much effort a customer needed to complete a task, resolve an issue, or use a service.

Checkbox field

An input that lets someone select one or more options independently, such as choosing all topics that interest them.

Churn survey

A survey that asks departing customers why they stopped using a product or service, helping teams understand reasons for leaving.

Client intake form

A form that gathers a new client's background, goals, requirements, and contact details before work begins.

Closed-ended question

A question answered by choosing from a fixed set of options rather than writing a response in your own words.

Completion rate

The percentage of people who finish a form or survey out of those who started it, using a defined tracking method.

Concept testing survey

A survey used to learn how an audience responds to an idea for a product, service, message, or design.

Conditional logic

Rules that change what a form shows or does when specified conditions are met, such as displaying a relevant follow-up question.

Conditional question

A question shown only when an earlier answer or another condition makes it relevant to the respondent.

Confidence interval

An interval calculated from sample data by a method designed to contain the population value at a specified confidence level.

Confidence level

The proportion of intervals that would contain the true population value if the same sampling method were repeated many times.

Confirmation page

The page shown after an action succeeds, confirming what happened and explaining any useful next steps.

Contact form

A form that lets website visitors send a message, inquiry, or request along with their contact information.

Conversational form

A form that presents questions in a conversational flow, often one at a time, instead of showing every field at once.

Cross-sectional survey

A survey that studies a population at a particular point in time, providing a snapshot rather than tracking individual change.

CSAT

Short for customer satisfaction score: a measure of how satisfied customers say they are with a product, service, or interaction.

CSAT question

A question asking a customer to rate their satisfaction with a specific experience, product, or service.

Custom form

A form tailored to a particular purpose through its questions, layout, design, rules, or connections to other tools.

Customer effort score

A customer-experience measure, often shortened to CES, that captures how easy or difficult it was to complete a specific interaction.

Customer experience

The overall impression customers develop through their interactions with a business, from their first visit to ongoing support.

Customer feedback

Opinions, suggestions, and reactions customers share about a product, service, or experience.

Customer feedback loop

An ongoing process of collecting feedback, acting on it, and following up with customers about what changed.

Customer insight

An understanding of customer needs or behavior developed by interpreting feedback, research, and other relevant evidence.

Customer intake form

A form used to gather a new customer's details, needs, and preferences before providing a product or service.

Customer loyalty

A customer's ongoing preference for a business, reflected in behaviors such as repeat purchases and recommendations.

Customer onboarding

The process of helping a new customer get set up, understand a product or service, and begin receiving value.

Customer retention

A business's ability to keep existing customers over time, often measured across a defined period.

Customer satisfaction

How well a customer's experience meets their expectations, commonly explored through feedback and satisfaction ratings.

Customer survey

A set of questions used to understand customers' needs, opinions, experiences, or satisfaction.

CX survey

A customer experience survey that explores how people feel about interactions with a business across one or more touchpoints.

Date field

A form input for entering or selecting a calendar date, such as an appointment date or project deadline.

Demographic question

A question about a person's background or characteristics, such as age range, location, or occupation.

Demographic survey

A survey that collects population characteristics to help describe an audience or compare groups within it.

Dependent field

A field whose available choices, visibility, or value depends on another field, such as cities filtered by a selected country.

Dichotomous question

A question with two possible answer choices, such as yes or no, or agree or disagree.

Digital form

A form completed on an electronic device rather than on paper, allowing answers to be captured digitally.

Double-barreled question

A question that asks about two things at once but allows only one answer, making the response difficult to interpret.

Dropdown field

A form input that displays a list of choices when opened, usually allowing the respondent to select one option.

Dropout rate

The percentage of people who start a form or survey but leave before finishing it, within a defined measurement period.

Duplicate submission

An additional response that repeats a previous submission, whether sent accidentally, automatically, or deliberately.

Dynamic form

A form that adapts its questions, options, or other content in response to answers or changing conditions.

Email field

An input intended for an email address. Format validation can catch some errors but does not prove that the address exists.

Embedded form

A form displayed inside another webpage so visitors can respond without opening a separate form page.

Employee survey

A survey that asks employees about their experiences, opinions, needs, or working conditions.

Engagement survey

A survey that explores people's involvement and connection to an organization, often focused on employee motivation and commitment.

Exit survey

A survey given when someone leaves an organization, service, or experience to understand their reasons and collect feedback.

Feedback form

A form that invites people to share opinions, suggestions, ratings, or concerns about an experience.

Feedback survey

A structured set of questions used to gather and compare feedback about a product, service, event, or experience.

File upload field

A form input that lets respondents attach files, such as documents or images, within the form's allowed types and size limits.

Filter question

A question used to decide which later questions are relevant or whether someone meets a survey's participation criteria.

Follow-up question

A question that builds on an earlier answer to clarify it, explore a reason, or gather more detail.

Form abandonment

When someone begins filling out a form but leaves before completing and submitting it.

Form accessibility

Designing and building forms so people with different abilities can understand and use them, including with keyboards and assistive technology.

Form analytics

Data and analysis about how people use a form, such as views, starts, submissions, and points where they leave.

Form block

A building unit in a form editor, such as a question, text section, image, or other piece of content.

Form builder

A tool for creating and configuring forms, often with visual controls for questions, design, and behavior.

Form calculation

A formula that uses form answers or predefined values to work out a result, such as a quote, total, or score.

Form conversion rate

The percentage of form visitors who complete a chosen action, usually submitting the form, using a clearly defined visitor count.

Form creator

A tool that helps people design, configure, and publish forms without having to build every part from scratch.

Form CTA

A form's call to action: the label or prompt that tells someone what to do next, such as submit or request a quote.

Form design

The arrangement of a form's questions, instructions, controls, and visual styling to make it clear and usable.

Form fatigue

The frustration or tiredness people feel while completing forms, especially when questions are repetitive, lengthy, or difficult.

Form field

An individual input in a form used to collect a piece of information, such as a name, date, or selected option.

Form friction

Anything that makes a form harder to complete, such as unclear wording, unnecessary questions, or confusing error messages.

Form input

A control through which a respondent enters or selects information, such as a text box, checkbox, or dropdown.

Form length

The amount of content or effort involved in a form, including its questions, steps, and expected completion time.

Form maker

A tool for building and publishing forms, typically using ready-made question types and visual editing controls.

Form optimization

The process of improving a form's clarity, usability, and performance based on evidence from testing, feedback, or analytics.

Form response

The answers or information someone provides when filling out a form.

Form submission

The act of sending completed form data, or the resulting record received by the form owner.

Form template

A reusable starting point with questions, structure, or styling already in place for a particular kind of form.

Form UX

Form user experience: how easy, clear, and comfortable it feels for someone to complete a form.

Form validation

Checks that form answers meet specified requirements, such as required values, supported formats, or acceptable ranges.

Graded quiz

A quiz whose answers are evaluated against correct answers or criteria to assign a grade.

Hidden field

A field not displayed to respondents that carries a value, such as a campaign tag. Hidden does not mean secure.

HTML form

A form defined with HTML elements that collect user input and provide a way to submit it for processing.

Inline validation

Feedback shown near a field while or shortly after it is completed, helping someone address an issue in context.

Interactive quiz

A quiz that responds to participation through feedback, changing questions, scores, or personalized results.

Knowledge assessment

An evaluation of what someone knows about a subject, usually measured against learning goals or defined criteria.

Knowledge quiz

A set of questions used to test or reinforce someone's understanding of a topic.

Lead capture form

A form that collects contact details from people interested in a business, offer, product, or service.

Lead generation form

A form designed to turn interest in an offer into an inquiry or contact that a business can follow up with.

Lead generation quiz

A quiz used to attract potential customers and invite them to share contact information as part of the experience.

Lead qualification form

A form that gathers information to help determine whether a potential customer fits a business's offering.

Leading question

A question worded in a way that suggests or encourages a particular answer.

Likert question

A statement respondents evaluate on an ordered scale, often ranging from strong disagreement to strong agreement.

Likert scale

A scale combining responses to several related agreement items to measure an attitude; individual items are often called Likert-type questions.

Loaded question

A question that contains an assumption the respondent may not accept, making a straightforward answer misleading.

Logic jump

A rule that sends someone to a particular question or section based on an answer or condition.

Long text field

A multi-line input for longer written answers, such as explanations, comments, or detailed requests.

Longitudinal survey

A survey conducted over time to study change, often by asking the same participants questions at multiple points.

Market research survey

A survey used to understand a market, including customers' needs, preferences, buying behavior, and reactions to possible offerings.

Matrix question

A question format that places several items in rows and a shared set of answer options in columns.

Microcopy

Short pieces of interface text, such as field hints and error messages, that help people understand what to do.

Mobile form

A form designed to be usable on a phone, with readable content, suitable inputs, and touch-friendly controls.

Multi-step form

A form divided into separate pages or stages so respondents complete one group of questions at a time.

Multiple choice question

A question that offers a set of predefined answers, with instructions to select one or more options.

Multiple choice quiz

A quiz in which respondents answer questions by choosing from predefined options.

Net promoter score

A recommendation metric calculated as the percentage of promoters minus the percentage of detractors on a zero-to-ten likelihood-to-recommend question.

Neutral question

A question worded without suggesting a preferred answer or introducing an unnecessary judgment.

No-code form

A form created using visual tools and settings rather than writing the code for it manually.

Nonresponse bias

Bias that can occur when people who do not respond differ from respondents in ways relevant to the survey's subject.

NPS question

The likelihood-to-recommend question used for Net Promoter Score, typically answered on a scale from zero to ten.

Number field

A form input intended for numeric values, often with rules for allowed ranges, decimal places, or increments.

Onboarding survey

A survey that collects information or feedback during the early stages of joining a company, product, or service.

Online assessment

An evaluation completed over the internet to measure knowledge, skills, needs, or other defined criteria.

Online form

A form accessed over the internet that lets people enter and submit information using a connected device.

Online quiz

A quiz completed over the internet, whether for learning, entertainment, assessment, or personalized recommendations.

Online survey

A survey distributed and completed over the internet to collect information from respondents.

Open-ended question

A question that lets respondents answer in their own words instead of selecting from a fixed list.

Optional field

A form field that a respondent may leave blank without being prevented from submitting the form.

Order bias

An influence on answers caused by the sequence of questions or answer choices rather than their content alone.

Outcome quiz

A quiz that assigns a result or category based on a pattern of answers rather than just right and wrong responses.

Panel survey

A survey that returns to the same group of participants over time to study their experiences or changes.

Partial submission

Form data saved before a respondent finishes the entire form, depending on the platform's settings and capabilities.

Passive customer

In Net Promoter Score, a respondent who gives a recommendation rating of seven or eight on the zero-to-ten scale.

Password protected form

A form that requires a password before it can be accessed. A password alone does not describe all of its security protections.

Payment field

A form component that collects or initiates a payment through an integrated payment service.

Personality quiz

A quiz that matches answers to personality-related categories or traits, often for engagement rather than a validated psychological assessment.

Phone number field

A form input intended for a telephone number, with formatting or validation suited to the supported countries.

Placeholder text

Temporary text inside an empty input that offers an example or hint. It should not replace a visible field label.

Popup form

A form that appears in an overlay on a webpage, often opened by a button or another defined trigger.

Post-assessment

An evaluation given after learning or an activity to measure the resulting knowledge, skills, or performance.

Post-event survey

A survey sent after an event to gather feedback on the experience and ideas for future events.

Post-purchase survey

A survey given after a purchase to learn about the buying experience, motivations, or customer satisfaction.

Pre-assessment

An evaluation given before learning or an activity to establish someone's starting knowledge, skills, or needs.

Pricing survey

A survey that explores how potential customers perceive prices, value, or willingness to pay.

Probing question

A question that asks someone to explain, expand on, or clarify an earlier answer.

Product feedback

Comments, ratings, and suggestions people share about a product's usefulness, usability, features, or performance.

Product recommendation quiz

A quiz that uses someone's answers about needs or preferences to suggest relevant products.

Product survey

A survey used to understand how people use, evaluate, or want to improve a product.

Progress bar

A visual indicator showing how far someone has moved through a form or task.

Promoter

In Net Promoter Score, a respondent who gives a recommendation rating of nine or ten on the zero-to-ten scale.

Pulse survey

A short survey repeated at intervals to track a focused set of experiences, attitudes, or concerns.

Qualifying question

A question that helps determine whether someone meets the criteria for an offer, service, opportunity, or study.

Question order bias

An effect in which earlier questions influence responses to later ones, changing what the survey appears to measure.

Questionnaire

An organized set of questions used to collect information from respondents, either on its own or within a broader survey.

Quiz builder

A tool for creating quizzes, configuring their questions, and setting up scoring or results.

Quiz funnel

A sequence that uses a quiz to guide participants toward a next step, such as a recommendation, signup, or purchase.

Quiz lead magnet

A quiz offered to attract potential customers, often paired with an invitation to exchange contact details for a useful result.

Quiz logic

Rules that determine which quiz questions appear or how answers lead to particular scores and outcomes.

Quiz maker

A tool for writing quiz questions, choosing answer formats, and publishing a quiz people can take.

Quiz question

An individual prompt in a quiz that asks participants to demonstrate knowledge or share an answer used in their result.

Quiz result

The score, feedback, category, or recommendation shown after someone completes a quiz.

Quiz scoring

The method used to assign points or weights to answers and calculate a quiz's final score.

Radio button field

A group of options that lets a respondent select exactly one answer at a time.

Ranking question

A question that asks respondents to place items in order, such as most to least important.

Rating scale

An ordered set of values or labels used to express the degree, frequency, or quality of something.

Rating scale question

A question answered by choosing a position on a scale, such as a satisfaction rating from one to five.

Recall bias

Error that occurs when people remember past experiences inaccurately or differently in ways that systematically affect the results.

Registration form

A form used to sign someone up for an event, account, program, service, or other activity.

Representative sample

A sample that reflects the relevant characteristics of the population being studied closely enough for the research purpose.

Required field

A form field that must contain an acceptable answer before the respondent can continue or submit.

Response bias

A systematic influence that makes reported answers differ from respondents' actual views, experiences, or behavior.

Response quality

How useful and trustworthy survey answers are, considering factors such as attention, completeness, relevance, and consistency.

Response rate

The share of sampled eligible people who respond to a survey; the exact calculation depends on how eligibility and partial responses are handled.

Responsive form

A form whose layout adjusts to different screen sizes so it remains usable across phones, tablets, and computers.

Review request form

A form that invites customers to share a review or feedback about their experience with a business.

Sampling bias

Systematic distortion that occurs when a sample does not adequately reflect the population relevant to the research question.

Sampling error

Variation between a sample estimate and the population value that arises from observing a sample instead of the entire population.

Sampling frame

The list or other source used to identify and select the units that can be included in a sample.

Satisfaction survey

A survey asking people how satisfied they are with a product, service, experience, or outcome.

Save and resume

A feature that lets someone save unfinished answers and return later to continue, subject to the form platform's settings.

Scored quiz

A quiz that assigns numeric points to answers and calculates a total or other score.

Screening question

A question used to check whether a person qualifies for a survey or belongs in a particular respondent group.

Selection bias

Systematic distortion caused by how people or observations are selected into, or retained in, a study.

Self-assessment

An evaluation in which someone reflects on and rates their own skills, knowledge, behavior, or progress.

Self-selection bias

Bias that can arise when people choose to participate and differ from nonparticipants in ways relevant to the results.

Semantic differential scale

A rating scale with opposite descriptors at its ends, such as difficult and easy, used to measure how something is perceived.

Service feedback

Opinions and suggestions about a service, including its delivery, quality, and the experience of receiving it.

Signature field

A form input that lets someone provide a signature, often by drawing or typing it. Legal validity depends on the wider signing process.

Skills assessment

An evaluation of someone's ability to perform particular tasks, using questions, exercises, or demonstrations.

Skip logic

Rules that bypass questions or sections when they are not relevant to a respondent's earlier answers.

Smart form

A general term for a form that adapts or automates parts of the experience, such as conditional questions or calculated values.

Social desirability bias

The tendency to give answers that seem socially acceptable rather than answers that accurately reflect one's views or behavior.

Spam protection

Measures designed to reduce unwanted or automated form submissions, such as bot checks, filtering, and submission limits.

Straightlining

Selecting the same response repeatedly across a series of rating questions, which can indicate low attention but may also reflect genuine answers.

Survey

A research process for collecting information from people, usually through a planned set of questions and a defined way of selecting respondents.

Survey builder

A tool for creating surveys, organizing questions, and configuring how respondents move through them.

Survey consent

A participant's informed agreement to take part in a survey after receiving relevant information about the study and use of their answers.

Survey design

Planning a survey's objectives, audience, questions, response options, sequence, and administration method.

Survey fatigue

Tiredness or loss of motivation from taking a survey or receiving too many surveys, potentially affecting participation and answer quality.

Survey incentive

A benefit offered to encourage survey participation, such as a reward, discount, or prize-draw entry.

Survey introduction

The opening text that explains a survey's purpose, intended participants, and what taking part involves.

Survey invitation

A message asking someone to participate in a survey, usually explaining its purpose and providing a way to access it.

Survey logic

Rules controlling the questions, paths, or content a respondent sees based on answers or other conditions.

Survey maker

A tool for writing survey questions, choosing response types, and preparing a survey for distribution.

Survey methodology

The principles and methods used to design a survey, select participants, collect responses, and analyze the results.

Survey questionnaire

The set of questions and response options used as the data-collection instrument within a survey.

Survey research

Research that collects and analyzes information from people through surveys to understand a population or investigate a question.

Survey response rate

The proportion of sampled eligible people who respond to a survey, reported with the eligibility and completion rules used to calculate it.

Survey validity

The extent to which evidence supports interpreting survey results as measuring the concept the survey was intended to measure.

Testimonial form

A form that collects a customer's account of their experience, often with a separate request for permission to publish it.

Thank you page

A page shown after a form submission that acknowledges the response and may offer relevant next steps.

Trivia quiz

A quiz that tests knowledge of facts across general or specialized subjects, often for entertainment.

True or false quiz

A quiz in which each statement is answered by choosing whether it is true or false.

User feedback

Comments, observations, and suggestions people share about their experience using a product, service, or website.

User research survey

A survey used to understand users' needs, behaviors, preferences, or experiences as part of a research process.

VoC

Voice of the customer: the process of gathering and understanding customers' needs, expectations, and feedback.

Web form

A set of input controls on a webpage that lets people enter information and submit it for a defined purpose.

Website feedback

Opinions and observations visitors share about a website's content, usability, design, or performance.

Website survey

A survey presented on or linked from a website to learn about visitors and their experience.