Lead capture for nurture campaigns
Capture leads through Youform landing pages and automatically enroll them in Marketo nurture tracks based on their form responses and lead attributes.
EMAIL MARKETING
Youform meets
Marketo.
Sync Youform leads directly into your Marketo marketing automation platform. Use Youform as the starting point for a workflow in Zapier, then map your answers to an available Marketo action.
See how to connectLET’S PUT IT TOGETHER
From an answer
to a next step.
Set up your connection once, then let it become part of the way you work.
Explore Youform on ZapierMake a form for the information you need
Start from a Youform template or build your own. Include the fields your next step needs, such as a name, email address, or project brief.
Choose your connection in Zapier
Connect Youform as your trigger and choose Marketo as the next app. Select an action supported by the connector and your account.
Map your answers and test the workflow
Match your form fields to the action fields. Check a test result in Marketo, then activate the workflow when it behaves as expected.
GOOD THINGS YOU COULD SET IN MOTION
A few ideas
to get you started.
Choose an action available in your automation tool, then use these ideas to shape your workflow.
Event registration syncing
Collect event registrations through Youform and push attendee data into Marketo for pre-event email sequences and post-event follow-ups.
Content download tracking
Gate whitepapers and eBooks behind a Youform, then sync download data to Marketo so your lead scoring models reflect content engagement.
Webinar sign-up automation
Use Youform for webinar registrations and automatically add registrants to Marketo programs that send confirmation emails and reminders.
Is this a native Youform integration?
This connection uses Zapier between Youform and Marketo. You configure the action and field mapping in Zapier.
Which actions can I use?
Choose from the actions currently available for Marketo in Zapier. Your connected account and the fields required by that action determine what you can send.
What should I check before creating or updating a Marketo lead?
Confirm the connected account has the API access required by the connector. Map the identifier and lead fields, define how existing records should update, and test any Smart Campaign entry conditions separately.
Which plan do I need?
Youform offers unlimited forms and responses on its free plan, within fair usage guidelines. Check the current plans for your chosen features. Any connected app or automation service has its own pricing and usage limits.
