Conversion tracking
Track form submissions as conversions in Google Ads or other advertising platforms to measure ROI and optimize your ad campaigns.
ANALYTICS & TRACKING
Youform meets
Google Tag Manager.
Youform's native Google Tag Manager integration lets you add your GTM container to any form, giving you full control over tracking pixels, conversion tags, and analytics scripts. Track form views, submissions, and conversions across Google Analytics, Facebook Pixel, Google Ads, and any other platform GTM supports. No code injection or workarounds needed.
See how to connectLET’S PUT IT TOGETHER
From an answer
to a next step.
Set up your connection once, then let it become part of the way you work.
Open setup helpGet your GTM container ID
Copy your Google Tag Manager container ID (starts with GTM-) from your GTM dashboard. Create a container if you don't have one yet.
Add GTM to your form
Paste your GTM container ID into your form's integration settings in Youform. The GTM script will be loaded automatically on your form pages.
Configure your tags
Set up conversion tags, remarketing pixels, and analytics tracking in Google Tag Manager. They'll fire on your Youform pages based on your trigger rules.
GOOD THINGS YOU COULD SET IN MOTION
A few ideas
to get you started.
Remarketing audiences
Build remarketing audiences from form visitors so you can retarget people who viewed your form but didn't complete it.
Analytics and behavior tracking
Add Google Analytics 4 to your forms to track visitor behavior, traffic sources, and drop-off points in your form funnel.
Multi-pixel management
Manage Facebook Pixel, TikTok Pixel, LinkedIn Insight Tag, and other tracking scripts all through a single GTM container.
Can I use Google Analytics with Youform through GTM?
Yes. Once you add your GTM container to Youform, you can configure Google Analytics 4 tags in GTM to track form views, submissions, and user behavior.
Do I need Google Tag Manager to use Facebook Pixel with Youform?
Yes, Youform supports Facebook Pixel through Google Tag Manager. Add your GTM container to your form, then set up the Facebook Pixel tag within GTM to track conversions.
Which plan do I need?
This connection uses a Youform Pro feature and is also available on Business. Check the pricing page for current plan details. The connected service may have separate fees.
