Track form conversion rates
See exactly how many visitors complete your forms by tracking submissions as GA4 conversion events. Compare performance across traffic sources and campaigns.
ANALYTICS & TRACKING
Youform meets
Google Analytics.
Use Google Tag Manager to connect a Youform to Google Analytics. Configure your GA4 tags and event triggers to measure the form activity that matters to you. Available with Youform Pro or Business.
See how to connectLET’S PUT IT TOGETHER
From an answer
to a next step.
Set up your connection once, then let it become part of the way you work.
Open setup helpCreate your form in Youform
Build your form using Youform's drag-and-drop editor. Add any fields you need — text, email, file uploads, and more.
Add Google Tag Manager to your form
In your form's integration settings, enable the Google Tag Manager integration and paste your GTM container ID. Youform fires a dataLayer event on every submission.
Set up a GA4 event tag in GTM
In Google Tag Manager, create a GA4 Event tag that triggers on Youform submissions. Map form data to event parameters and publish your container. Submissions are now tracked in Google Analytics.
GOOD THINGS YOU COULD SET IN MOTION
A few ideas
to get you started.
Measure campaign ROI
Attribute form submissions to specific marketing campaigns, ad groups, or landing pages using UTM parameters and GA4 reporting.
Build submission-based audiences
Create Google Analytics audiences based on form submissions and use them for remarketing in Google Ads or other platforms.
Monitor form performance over time
Track submission trends in GA4 dashboards to spot seasonal patterns, measure the impact of form changes, and identify your highest-converting pages.
Do I need Zapier to connect Youform with Google Analytics?
No. Youform has a native Google Tag Manager integration. Since GTM connects directly to Google Analytics, you can track form submissions as GA4 events without Zapier or any third-party automation tool.
What data can I send to Google Analytics?
Youform fires a dataLayer event on each submission that you can use in GTM. You can configure GA4 event parameters to track form completion, submission counts, and any custom dimensions you set up in your tags.
Which plan do I need?
This connection uses a Youform Pro feature and is also available on Business. Check the pricing page for current plan details. The connected service may have separate fees.
