Customer story · CityfloCityflo moved its rider surveys off Typeform in a day

Cityflo needed in-app NPS, churn, and festival planning surveys that land in its own database without a sprint of engineering work. Youform’s hidden fields and webhooks replaced Typeform at a fraction of the cost.

Key results

  • Migrated from Typeform in a day, and riders never noticed the switch
  • More than 95% of churn responses attributed to the exact rider and the week they stopped riding
  • A new form wired to the backend in an afternoon instead of a sprint

“Setting up a new form and wiring it to our backend now takes an afternoon instead of a sprint.”

Sudhanshu MishraSVP of Engineering & CISO, Cityflo

Meet Cityflo

Cityflo runs bus commutes for office-goers in India. Riders book seats in the app, and the same app carries the surveys the team uses to listen to them. Visit Cityflo ↗

Three surveys inside the rider app

Cityflo runs a daily NPS pulse, a churn survey for riders who stop commuting, and a survey that helps plan the fleet around festivals. Every one of them runs on Youform.

Why they left Typeform

The team migrated because Youform cost a fraction of what they were paying and covered almost every feature they actually used: hidden fields, webhooks, conditional logic, and clean mobile rendering.

“The migration took a day, and our riders never noticed the switch.”

Very little to build on their side

Hidden fields carry Cityflo’s customer ID and campaign through each form. A webhook lands every submission in their database within seconds. One endpoint handles all three forms, and Youform’s retries mean a response is never lost.

The result: churn data the ops team had been missing

The churn survey now attributes more than 95% of responses to the exact rider and the week they stopped riding, which is the data Cityflo’s ops team had been missing for years. Setting up a new form and wiring it to the backend takes an afternoon instead of a sprint.

In Sudhanshu’s words

“I’m Sudhanshu Mishra, SVP of Engineering at Cityflo, a bus commute service for office-goers in India. We use Youform for the surveys our riders see inside the app: a daily NPS pulse, a churn survey for riders who stop commuting, and planning our fleet around festivals.

We migrated to Youform from Typeform. It cost us a fraction of what we were paying, and it had almost every feature we actually used: hidden fields, webhooks, conditional logic, and clean mobile rendering. The migration took a day, and our riders never noticed the switch.

What I love is how little we had to build on our side. Hidden fields carry our customer ID and campaign through the form, and the webhook lands every submission in our database within seconds. One endpoint handles all three forms, and Youform’s retries mean we never lose a response.

Our churn survey auto-attributes more than 95% of responses back to the exact rider and the week they stopped riding, which is the data our ops team had been missing for years. Setting up a new form and wiring it to our backend now takes an afternoon instead of a sprint.”

Sudhanshu MishraSVP of Engineering & CISO, Cityflo
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