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A READY-TO-MAKE-YOURS SURVEY

(CES) customer effort score survey template

Find out how easy a specific customer task felt with this Customer Effort Score survey template. Ask soon after an interaction, such as getting help, completing setup, or resolving a request.

Read the template guide
Use this template Free to customize. No code needed.

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A LITTLE GUIDANCE

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of your next ask.

Questions to consider for your (ces) customer effort score survey

Use these questions as suggestions when editing your copy. Keep the ones that fit your purpose and add any details your process needs.

  • How easy was it to complete the task?
  • What made it easier or harder?
  • What would have saved you time or steps?

How to use the responses

Name the task and keep the rating scale consistent. Compare similar interactions rather than mixing unrelated tasks, and use comments to locate avoidable friction.

How to customize and share this template

  1. Name the experience you want feedback on and ask while respondents can still recall it clearly.
  2. Keep rating scales consistent and add an open question about the reason behind the answer. Remove questions that your team cannot act on.
  3. Decide how you will review results and follow up. Test the wording with someone unfamiliar with the form before sending it to the intended audience.

Make it yours with Youform

Combine ratings and comments

Use rating or choice questions for comparison, then give people room to describe the experience in their own words.

Ask a useful follow-up

Use conditional logic to explore an answer in more detail when it needs explanation, without asking everyone the same extra questions.

Turn responses into a review

Read answers in Youform or connect Google Sheets for your own analysis. Look at written comments alongside scores before deciding what to change.

Start free with unlimited forms and responses, subject to fair use. See Youform plans and features for the details.

Frequently asked questions

How is customer effort different from satisfaction?
Effort describes how easy or difficult the task was. Satisfaction describes how pleased someone was with the experience. The two can reveal different problems.
Can I customize this survey template?
Yes. Choose Use this template to make your own copy in Youform. Edit the questions and colors, review the whole flow, then share a link or embed it on your website. See Youform plans for advanced features.
How many questions should a feedback form have?
Use the fewest questions that answer the decision you need to make. One clear rating and a useful follow-up can suit a single interaction. A broader review may need more questions, grouped around distinct parts of the experience.
Should feedback include a name or email address?
Collect contact details when a reply is part of the purpose, and explain that use. If you want anonymous feedback, review the form's questions and settings rather than assuming that omitting a name makes every response anonymous.

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