Available via Zapier & Make
Connect Youform with Marketo
Connect Youform with Marketo through Zapier to automatically push form submissions into your Marketo lead database. New leads are created or updated in real time, letting your marketing automation campaigns kick in immediately. Ideal for enterprise teams running sophisticated nurture programs and lead scoring models.
How to connect Youform with Marketo
Create your form in Youform
Build your form using Youform's drag-and-drop editor. Add any fields you need — text, email, file uploads, and more.
Connect to Marketo via Zapier
In Zapier, create a new Zap with Youform as the trigger. Select 'Marketo' as the action app and map your form fields to Marketo.
Automate your workflow
Every time someone submits your Youform, the data automatically flows into Marketo. No manual work needed.
What you can do with Youform + Marketo
Lead capture for nurture campaigns
Capture leads through Youform landing pages and automatically enroll them in Marketo nurture tracks based on their form responses and lead attributes.
Event registration syncing
Collect event registrations through Youform and push attendee data into Marketo for pre-event email sequences and post-event follow-ups.
Content download tracking
Gate whitepapers and eBooks behind a Youform, then sync download data to Marketo so your lead scoring models reflect content engagement.
Webinar sign-up automation
Use Youform for webinar registrations and automatically add registrants to Marketo programs that send confirmation emails and reminders.
Powered by Zapier & Make
This integration connects Youform to Marketo through Zapier or Make (formerly Integromat). Youform's Zapier integration is available on the free plan, giving you access to 6,000+ apps without any extra cost.
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Frequently Asked Questions
Zapier handles the API connection to Marketo on your behalf. You'll need a Marketo account with API access enabled, which is available on most Marketo plans.
Yes. When you configure the Zap, you can choose to create or update leads in Marketo. If a lead with the same email already exists, their record will be updated with the new form data.
Yes. Once a lead is created or updated in Marketo via this integration, any smart campaigns with matching triggers or filters will activate automatically, just as they would for any lead activity.
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