Available via Google Tag Manager
Connect Youform with Google Analytics
Youform connects with Google Analytics through its native Google Tag Manager integration. Add your GTM container to your form, configure GA4 event tags, and every form submission is automatically tracked as an event in Google Analytics. No Zapier needed.
How to connect Youform with Google Analytics
Create your form in Youform
Build your form using Youform's drag-and-drop editor. Add any fields you need — text, email, file uploads, and more.
Add Google Tag Manager to your form
In your form's integration settings, enable the Google Tag Manager integration and paste your GTM container ID. Youform fires a dataLayer event on every submission.
Set up a GA4 event tag in GTM
In Google Tag Manager, create a GA4 Event tag that triggers on Youform submissions. Map form data to event parameters and publish your container. Submissions are now tracked in Google Analytics.
What you can do with Youform + Google Analytics
Track form conversion rates
See exactly how many visitors complete your forms by tracking submissions as GA4 conversion events. Compare performance across traffic sources and campaigns.
Measure campaign ROI
Attribute form submissions to specific marketing campaigns, ad groups, or landing pages using UTM parameters and GA4 reporting.
Build submission-based audiences
Create Google Analytics audiences based on form submissions and use them for remarketing in Google Ads or other platforms.
Monitor form performance over time
Track submission trends in GA4 dashboards to spot seasonal patterns, measure the impact of form changes, and identify your highest-converting pages.
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Frequently Asked Questions
No. Youform has a native Google Tag Manager integration. Since GTM connects directly to Google Analytics, you can track form submissions as GA4 events without Zapier or any third-party automation tool.
The Google Tag Manager integration is available on Youform's Pro plan ($29/month). Google Tag Manager and Google Analytics are both free to use.
Youform fires a dataLayer event on each submission that you can use in GTM. You can configure GA4 event parameters to track form completion, submission counts, and any custom dimensions you set up in your tags.
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