HOW DID YOU HEAR ABOUT US? — EDITABLE SURVEY
Purpose: remembered first discovery, not latest click or purchase motivation.
Audience: [first-time customers / new enquiries]
Invitation route and period: [fill in]

INTRODUCTION
Thanks for choosing [business]. One optional question helps us understand where new customers first find us. Your answer will not affect your [order / enquiry].

Q1 — Where did you first hear about [business]?
Youform block: Single Select. Required: off.
Options / reporting codes (replace channels with pilot evidence):
A friend, family member, or colleague / word_of_mouth
A search engine / search
Instagram / instagram
YouTube / youtube
An event or market / event
An article or review / article
Something else / other (enable Other text)
I don't remember / unknown
An unanswered question / skipped (analysis code; not an answer option)

OPTIONAL FOLLOW-UPS
Search -> Which search engine? (Short Text; optional)
Event -> Which event? (Short Text; optional)
Other -> use Youform's Other text option.
Unknown / skipped -> ending, no forced source guess.
Add only follow-ups you can use. Configure and check your own logic.

BEFORE SHARING
Run an open-text pilot if the likely channels are unknown.
Remove unrelated/overlapping choices. Preserve Other and uncertainty.
Randomize choice order if useful; Youform keeps Other last.
Keep reporting codes stable; record each wording/options revision.
Check normal choice, follow-up, Other, uncertainty and skipped paths.
Check the published link on phone and desktop and the response destination.
Keep survey-invitation UTMs separate from original acquisition data.
Record how many eligible people were invited; do not invent a response rate for an open public link.

No signup needed for this worksheet. Build and publish the form in your own Youform account.
Guidance: https://youform.com/blog/how-did-you-hear-about-us-survey/